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  • By Matthias Fritsch On 19 April 2016 In Article, Discourse, Overall
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    New article by Wolfgang Ullrich about meme culture

    Meme Archeology

    Do Internet-Memes habe progenitors in art history?
    read the full article in german

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The Technoviking

Technoviking is one of the early YouTube memes. It is based on the video "Kneecam No.1" by German film maker Matthias Fritsch, featuring a tall, muscular, charismatic German man in his 30ies, that danced in front of the camera at the Fuckparade in Berlin in 2000.

At YouTube the fascination with the Technoviking is expressed in several statements. One of the most famous lines started to reappear with the countless remakes of the "original" footage itself: "The Technoviking doesn't dance to the music, but the music dances to the Technoviking."

Read more on the Technoviking Meme

The Context

The Technoviking project is an example for the reordering, re-editing and remaking of an "original" video in the internet. The original video is in analogy to genes called a meme. As such the original and its first clones, start to circulate within social networks, where the original mutates, competes with other originals and inherits. Becoming multiplied in this way, the original video becomes successful by reproducing itself, through various recycling techniques.

Film maker Matthias Fritsch spend more than 6 years to collect the most outstanding user reactions in the Technoviking-Archive.

More about the Technoviking-Archive

The Trial

The legal trouble around the Technoviking meme started in December 2009. The original video's main protagonist sent a lawyer to the filmmaker in order to stop all further publication. At that time the clip was already out of the filmmakers control for some years. It existed with hundreds of original and thousands of remixed copies all over the web.

From 2012 till 2014 it continued as a trial that went to Berlins highest court. The judges decided that it is not allowed to show the original video anymore without making the protagonist unrecognizable.

Read more on the Technoviking-Trial
Inhaltlich verantwortlich: Matthias Fritsch, Spreeufer 1, 10178 Berlin, info(at)subrealic.net | Disclaimer
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