The Story Of Technoviking - A Monumentary Film

What do you do, when once you danced half naked in front of a camera in the middle of the street and years later the world creates itself a hero out of this video? Is it a blessing or a curse if people start warshiping your image while others sell T-shirts with your face?

"The Story of Technoviking" is a case study on a successful Internet meme. It shows the contemporary situation where user's sharing & remix behavior gets into conflict with more than 100 years old intellectual property and personality laws that define the limits.

Since years Matthias Fritsch researches the Internet history of his video Kneecam No.1 aka Technoviking from it's production until it became a popular meme with more than 80 million documented clicks on the Internet. The feature length film tries to explain how the Meme was created and triggers big questions that come up when our fundamental rights get in conflict with each other. How should we deal with the contemporary dilemma of intellectual property in a time of collective creation that gives birth to phenomena such as the Technoviking Meme.

Thanks to a Crowdfunding Campaign and the support of 300 people from 18 countries it was possible to produce the film low budget.

The feature length film has a duration of 90min. The Internet release was shortened to 50min. If you like to see the full film with more discourse and legal advice or present it in an educational context please contact the film maker by using the contact form!

The film is free for all. If you learned something or simply enjoyed watching it you can support the film maker in return.


The film is free for everybody. Support the film maker
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Name: Matthias Fritsch

[About the film] The documentary follows the Technoviking phenomenon over 15 years from an experimental art film to a viral video that inspired an internet community to the creation of an art figure, thousands of remixes, besides countless other forms of commercial and non commercial reactions, and finally put the producer of the original artifact into the court room. Originally filmed in public space at a political demonstration and shared many  million users, the clip's images can't be removed anymore from the collective memory nor be deleted from the many servers that are located all around the world. The Monumentary film mashes up more than 30 Interviews with lawyers, academics, artists and fans with the meme's huge variety of online reactions. It shows the dilemma that is created when our fundamental right of free speech is in conflict with our fundamental right of the protection of our personality. And how can one make a film on a subject, that is not allowed to be publicly shown?

[Directors Statement] Today almost every citizen is represented in the social media, for example with a Facebook account. There to publish, share and forward audiovisual material is the expected behavior by default. And automatically by this condition comes the violation of rights of third parties for uncleared copy rights and personality rights. Most of these violations are not even detected because of the massive amount of shared content. Only a small percentage ends up in front of a judge. But is the court room really the place to discuss new cultural phenomena like internet memes for example when the courts already have difficulties to understand modern art from the last century? How can a better way be achieved to deal with this new networked sharing culture and online behavior of citizens? What is the direction that our digital culture and society needs to develop in the future? How much freedom do we give new forms of art and culture and how much are we willing to accept loosing the control of our images and informations?

The film is censored

After the Technoviking-Trial finished the film had to be censored according to the verdict by the judges at Landgericht Berlin.

The work on the film wouldn't be possible without the generous support of these people:

Associate Producer: Marc Kanzenbach

Donors: Achilleas Kentonis, Akeli Mieland, Aksioma - Institute for Contemporary Art, Alessandro Drescher, Alessandro Ludovico, Alex Kozina, Alexander Bootz, Alexander Lacher, Alexander Lauert, Alexander Schibalsky, Alexandros Salapatas, Almut Ilsen, Anastasia Chrysanthakopoulou, Andreas Hübner, Andreas Huth, Andreas Kotes, Andreas Krüger, Andreas Schuster, Angela de Weijer, Anna Heinzig, Annabel Lange, Annet Dekker, Antonio Gonzales Paucar, Arjon Dunnewind, Armin Mobasseri, Barbara Seelig, Benjamin Meier, Benjamin Zierock, Carmen Billows, Carmen von Schöning, Carsten Stabenow, Carsten Wagner, Carsten Wilhelm, Chris Piallat, Christian Bucher, Christian Claus, Christian Palmizi, Christoph Knoth, Christoph Schwerdtle, Christoph Wermke, Christoph Willems, Chrysovalantou Karga, Claudia Schuster, Claudia Wittmann, Clemens Lerche, Clemens Wistuba, Dale Greer, Daniel Fabry, Daniel Krönke, Daniel Memhardt, Daniel Rakete Siegel, Daphne Dragona, David Schmidt, David Wnendt, Davinder Sandal, Dieter Sellin, Dieter Vandoren, Dina Boswank, Dirk Unger, Dominik Halmer, Dorna Safaian, Ed Marszewski, Eduard Stürmer, Elias Scheideler, Elizabeth Wurst, Elvira Heise, EMAF Festival, Eno Henze, Eugen Wasin, Evgenia Palla, Federico Bassetti, Federico Missio, Fee Plumley, Felix Dittmar, Felix Grünschloß, Felix Herrmann, Felix Vorreiter, Florian Blum, Florian Geierstanger, Frank Botermann, Frank Dietrich (Zechnick Himmelfaart), Franz-Josef Schmitt, Fufu Frauenwahl, Gabriele Voehringer, Geoffroy Ribaillier, Giorgio Giardina, Gordan Savicic, Guillermo Federico Heinze, Günter Kuhns, Hannah Cooke, Hannes Kiesewetter, Heidrun Fritsch, Henning Arnecke, Hermann Noering, Iain Cozens, IMPAKT Festival, Ines Wuttke, Ioannis Arvanitis, Ira Schneider, Isaak Broder, Ivan Shakhov, James Redfern, Jelena Colic, Jens Gerstenecker, Joachim Steinigeweg, Johan Weigel, Johanna Hoetjes, Johannes Fritsch, Johannes Marx, John Butler, John Deamer, Jose Diego Ferreiro, Juergen Eckloff, Julia Jochem, Julius Schall, Karolina Serafin, Katerina Gkoutziouli, Kathleen Rappolt, Katrin Duffke, Kathrin Keller, Kenny Stanger, Kieran Black, Kika Kyriakakou, Kilian Ochs, Klaus Neumann, Lars Thraene, Lea Gscheidel, Leopold Solter, Lucio Basadonne, Magdalena Vollmer, Manuela Putz, Marc Kanzenbach, Marco Melluso, Marco Trotta, Maren Kiessling, Margret Olafsdottir, Maria Konioti, Mark Braun, Markus Wende, Martin Diering, Martin Heinze, Matthew Denton, Matthias Matanovic, Maurits Boettger, Melanie Jilg, Michael M. Dreisbach, Michael Pierce, Miguel Ribeiro, Mischa Kuball, mursu909, Nadin Tettschlag, Nick Cripps, Nicolas Stumpf, Nikos Dimitrakakos, Nils Menrad, Oliver Schmid, Pat Amoesta, Patricia Röder, Patrick Krolzik, Peter Gräser, Philipp Engelhardt, Philipp Hahn, Philipp Scholz, Reimar Servas, Reinhard Bock, René Lamp, Rikard Bremark, Robert Lippok, Robert Utech, Roland Dreger, Ronald The, Ronnie Grob, Rupert Hoffschmidt, Sabine Koziol, Sam Schlatow, Sancto Russell, Sandra Fauconnier, Scott MacFiggen, Sebastian Felzmann, Sebastian Standke, Sigurd Bemme, Siim Leetberg, Simon Ruschmeyer, Sina Dunker, Sonja Möse, Stamatis Schizakis, Stefan Fischer, Stefan Frielingsdorf, Stefan Kilz, Stefan Schubert, Stefano Simone, Stephan Kaempf, Stephan Probst, Stephen Kovats, Susanna Jerger, Ted Sonnenschein, Thomas Kupser, Thomas Mühlberg, Thomas Müller, Thomas Reiner, Tidi Tiedemann, Tillmann Allmer, Tilmann Vogt, Tim Pritlove, Tim Waters, Timo Haubrich, Timo Kaerlein, Timo Steuerwald, Timothy Wenzel, Tobias Kraft, Tobias Wootton, Torsten Landsiedel, Ulf Aminde, Vijay Mirpuri (ACID BUDA), Wolfgang Fritsch, Wolfgang Senges, Wolfgang Ullrich, York Wegerhoff

Thank you!

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